APA Style

Palmatier, R, W., Sridhar, S. (2021). MARKETING STRATEGY Based on First Principles and Data Analytics (Ed. 2). new york: Bloomsbury.

MLA Style

Palmatier, Robert, W., Sridhar, Shrihari. "MARKETING STRATEGY Based on First Principles and Data Analytics". Ed. 2 new york: Bloomsbury, 2021. Text.